Online Advertising
Online advertising is a form of advertising that is done over the Internet. As more people turn to the Internet as a source for daily news, socialization and communication, day by day online advertisement is getting more and more popular. Now, this signifies the beginning of a fundamental shift in how all money is being spent on advertising.
Newspapers and magazines all over the world are facing a number of different challenges, including loss of ad revenue. Many attribute some of those struggles to online advertising, which is not only taking a share of the advertising, but a share of the audience also.
Online ads can look like television commercials or print ads. The possibilities are limitless. Further, because of hypertext linking, advertisers have the power to transport potential buyers directly to their site, or a site selling their products. They are colorful as well as attractive.
Online advertising is also appealing to some advertisers because, with some types of ads, there is no pay unless there are results. With click-through advertising, the advertiser only pays if a user clicks on the advertisement. This type of strategy can make advertising very cost effective, especially for those who do not have large advertising budgets.
A few number of online ad networks have come up in India in last few years. Here is an overview of current pool of online ad networks in India like Komli, PubMatic, Tyroo, DGM, Ozone Media, PayPod, IndiAda, Sulekha Ad Network, Ads for Indians, Google AdSense etc.
Online advertising is an important marketing strategy for many businesses. It is steadily robbing the market share from traditional media advertising. Given the potential of growth and increasing Internet penetration in India, online advertising is set to explode in coming years. The millions of Indian Internet users have become the prime target for numerous advertisers crowding the web.